EMEA Marketing Lead

HR PATH GROUP

The HR Path Group, a global player in HR consulting, assists its customers in their HR transformation projects, both on the human and tools aspects (HRIS). We intervene in Europe, America and Asia-Pacific, for our large accounts and SME customers, in order to offer them a global support in the development of their HR strategy.

Advise to Run ! HR Path, Global Leader in HR solutions

• ADVISE: We support our customers in the transformation of their HR function, through a redefinition of their HR organization and their HRIS digitalization

• IMPLEMENT: As a partner of the main editors of the market, we carry out technical and functional implementation projects of all HRIS solutions (SaaS or On-Premise)

• RUN: Thanks to our global payroll expertise, we offer our clients several levels of payroll outsourcing

YOUR MISSIONS

As the EMEA Marketing Lead for the group, you will be based in France (Paris or Marseille preferred) and work closely with the Paris-based team. Your key responsibilities will be:

• Lead the marketing strategy and execution for the EMEA region, ensuring alignment with the company's overall goals and objectives.
• Manage and support a team consisting of a Marketing Officer based in London and a Marketing Officer for the German market based in Paris.
• Oversee SEO activities to ensure the company’s digital presence is optimized for visibility and performance across all markets.
• Collaborate with the Paris-based team, attending monthly Marketing Committee meetings to discuss strategy and performance.
• Represent the company at client events, trade shows, and relevant industry conferences across the EMEA region.
• Analyze and report on the performance of marketing campaigns, providing actionable insights and recommendations for improvement.
• Ensure consistent and effective messaging across all marketing channels for the EMEA region.

YOUR PROFILE

• A minimum of 3 years of experience in marketing, ideally within the HRIS / HR consulting industry
• Strong understanding of SEO, digital marketing, and inbound marketing strategies
• Proven leadership skills with experience in managing small teams and overseeing cross-regional projects
• Excellent communication and interpersonal skills, with the ability to represent the company at high-level events
• Strong analytical and project management skills, with a proactive and results-driven approach
• You are a native English speaker; knowledge of French and/or Dutch is appreciated
• Willingness to travel to Paris once a month for meetings and strategy discussions

WHAT WE OFFER

• A stimulating work environment at the heart of an entrepreneurial and international culture

• A transversal approach to our activities, which encourages teamwork and excellence

• Numerous opportunities for advancement (horizontal, vertical and international mobility)

• Annual salary increases on the anniversary date to reward performance

• Multiple training opportunities (internal university, certifications)

• Certified Happy at Work, we offer a good life balance with telecommuting possibilities

• A friendly work environment (quarterly team activities, annual international seminar)

See you soon at HR Path !