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Marketing Manager - Paris la Défense

Date: Jul 30, 2022

Location: FR

Company: HR PATH


The HR Path Group, a global player in HR consulting, assists its customers in their HR transformation projects, both on the human and tools aspects (HRIS). We intervene in Europe, America and Asia-Pacific, for our large accounts and SME customers, in order to offer them a global support in the development of their HR strategy.
Advise to Run ! HR Path, Global Leader in HR solutions

  • ADVISE: We support our customers in the transformation of their HR function, through a redefinition of their HR organization and their HRIS digitalization

  • IMPLEMENT: As a partner of the main editors of the market, we carry out technical and functional implementation projects of all HRIS solutions (SaaS or On-Premise)

  • RUN: Thanks to our global payroll expertise, we offer our clients several levels of payroll outsourcing


As a Marketing Manager you will be integrated within the marketing team based in Paris (headquarters) and you will be supporting the Business Development team and have the following missions:


Brand Development Strategy

  • Develop marketing strategies for projects, including company websites and social media 
  • Create and convey brand messages to improve brand awareness 
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines 
  • Develop and report on marketing plans, campaign results and project recommendations to senior management teams 
  • Use a variety of methods to drive traffic to websites 
  • Improve HR Path’s SEO 
  • Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn

Implementation of strategy

  • Manage your own team to execute the Marketing plan
  • Collaborate with local teams to develop the local marketing plan
  • Create sales presentations and perform market studies to distinguish the current marketing and business trends 
  • Coordinate the organization of conferences, exhibitions, and marketing seminars 
  • Manage and deliver email lists 
  • Take care of emailing campaigns.
  • Manage customer feedback and optimize campaigns accordingly
  • Work closely with the sales team on campaign development and their implementation 
  • Create and execute lead generation programs 



  • You have a Master’s degree in marketing 
  • You have at least 5 years or more experience in a marketing role 
  • You have strong organizational and prioritization skills 
  • You have a proficiency in Google Analytics and web analysis tools 
  • You have a proficiency in Salesforce and Pardot 
  • You can work well in a fast-paced and collaborative environment 
  • You have strong knowledge of Microsoft Office programs 
  • Your mother tongue is English and have a strong understanding of French
  • You have strong communication and interpersonal skills 


  • An hyper-challenging and fulfilling work environment in full international development

  • A rapid growth of your career with many possibilities of evolution (horizontal & vertical) : international & internal mobility, training & certifications

  • A good work-life balance with remote possibilities : labeled Happy at Work, we listen to our employees

  • A great work atmosphere on a daily basis : quarterly team parties, annual congress...

  • We are Happy at Work certified and cotinue to listen to our employees. If you value a culture that respects diversity, individual courage, integrity, excellence and encourages team collaboration, HR Path is the place for you.


See you soon at HR Path !