Marketing Manager - Paris la Défense
Date: Jul 30, 2022
Location: FR
Company: HR PATH
HR PATH GROUP
The HR Path Group, a global player in HR consulting, assists its customers in their HR transformation projects, both on the human and tools aspects (HRIS). We intervene in Europe, America and Asia-Pacific, for our large accounts and SME customers, in order to offer them a global support in the development of their HR strategy.
Advise to Run ! HR Path, Global Leader in HR solutions
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ADVISE: We support our customers in the transformation of their HR function, through a redefinition of their HR organization and their HRIS digitalization
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IMPLEMENT: As a partner of the main editors of the market, we carry out technical and functional implementation projects of all HRIS solutions (SaaS or On-Premise)
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RUN: Thanks to our global payroll expertise, we offer our clients several levels of payroll outsourcing
YOUR MISSIONS
As a Marketing Manager you will be integrated within the marketing team based in Paris (headquarters) and you will be supporting the Business Development team and have the following missions:
Brand Development Strategy
- Develop marketing strategies for projects, including company websites and social media
- Create and convey brand messages to improve brand awareness
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines
- Develop and report on marketing plans, campaign results and project recommendations to senior management teams
- Use a variety of methods to drive traffic to websites
- Improve HR Path’s SEO
- Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn
Implementation of strategy
- Manage your own team to execute the Marketing plan
- Collaborate with local teams to develop the local marketing plan
- Create sales presentations and perform market studies to distinguish the current marketing and business trends
- Coordinate the organization of conferences, exhibitions, and marketing seminars
- Manage and deliver email lists
- Take care of emailing campaigns.
- Manage customer feedback and optimize campaigns accordingly
- Work closely with the sales team on campaign development and their implementation
- Create and execute lead generation programs
YOUR PROFILE
- You have a Master’s degree in marketing
- You have at least 5 years or more experience in a marketing role
- You have strong organizational and prioritization skills
- You have a proficiency in Google Analytics and web analysis tools
- You have a proficiency in Salesforce and Pardot
- You can work well in a fast-paced and collaborative environment
- You have strong knowledge of Microsoft Office programs
- Your mother tongue is English and have a strong understanding of French
- You have strong communication and interpersonal skills
WHAT WE OFFER
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An hyper-challenging and fulfilling work environment in full international development
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A rapid growth of your career with many possibilities of evolution (horizontal & vertical) : international & internal mobility, training & certifications
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A good work-life balance with remote possibilities : labeled Happy at Work, we listen to our employees
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A great work atmosphere on a daily basis : quarterly team parties, annual congress...
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We are Happy at Work certified and cotinue to listen to our employees. If you value a culture that respects diversity, individual courage, integrity, excellence and encourages team collaboration, HR Path is the place for you.
See you soon at HR Path !