Marketing Specialist- Germany

Date: Sep 10, 2023

Location: Hamburg, DE, 20457

Company: HR PATH



The HR Path Group, a global player in HR consulting, assists its customers in their HR transformation projects, both on the human and tools aspects (HRIS). We intervene in Europe, America and Asia-Pacific, for our large accounts and SME customers, in order to offer them a global support in the development of their HR strategy.

Advise to Run ! HR Path, Global Leader in HR solutions

  • ADVISE: We support our customers in the transformation of their HR function, through a redefinition of their HR organization and their HRIS digitalization

  • IMPLEMENT: As a partner of the main editors of the market, we carry out technical and functional implementation projects of all HRIS solutions (SaaS or On-Premise)

  • RUN: Thanks to our global payroll expertise, we offer our clients several levels of payroll outsourcing




You will be responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services in the DACH area.

Your main duties are:


Lead Generation: 


  • Generating leads for advise and implementation in the DACH region
  • Creation and development of different initiatives to generate leads such as landing pages, organize webinars, attendance at different fairs, speaking slots
  • Manage and deliver email lists, optimizing email campaigns.
  • Technical management of lead generation with salesforce and padot
  • Together with marketing corporate team the optimization of website traffic (SEO / SEA for the DACH Region)


Content Marketing: 


  • Develop easy-to-use, clear, concise, comprehensible content that are optimized for search engines.
  • Drive traffic to websites using a variety of methods.
  • Develop relationships with websites to obtain quality links.
  • Ensure content appears high on search rankings.
  • Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.
  • Send out quality messages on these channels.
  • Develop density of desired keyword on page
  • Monitor a company's online reputation.
  • Create, convey ads, brand messages and improve brand awareness including company websites and social media.
  • Create customer materials.



  • You have a bachelor’s degree in marketing, Advertising or related discipline or you have a Marketing apprenticeship  with experience of minimum 5 years
  • You have at least 2 years of Marketing experience preferably in the field of professional services or IT
  • You have a strong organization and prioritization skills.
  • You are proficiency with web analysis tools (Google analytics for example)
  • You are experienced in lead generation marketing e.g. working with Hubspot or similar solutions
  • You have the willingness to take first client calls for validation of leads
  • You are comfortable to work independently.
  • You are able to work well in a fast-paced, collaborative environment.
  • You speak fluently German and English on a professional level



  • A stimulating work environment at the heart of an entrepreneurial and international culture
  • A transversal approach to our activities, which encourages teamwork and excellence
  • Numerous opportunities for advancement (horizontal, vertical and international mobility)
  • Multiple training opportunities (internal university, certifications)
  • Different benefits e.g. company sports offerings
  • Certified Happy at Work, we offer a good life balance with telecommuting possibilities
  • A friendly work environment (quarterly team activities, annual international seminar)
  • An office in the city center of Hamburg


See you soon at HR Path !